RiskFox is a smart move

10 June 2013

Retlaw Fox today aired their first radio advertisement. The ‘maiden-advert’, which promotes our RiskFox™ risk management courses, was aired on Radio 702 during the John Robbie show at 08h30 on Monday 10 June. The initial campaign will continue on 702 throughout this week.

The adverts are based on the storyline of two friends playing chess. The ad opens with ‘Matthew’ placing his friend ‘Karl’ in ‘Check!’ After the announcer explains the benefits of RiskFox™ risk management courses, ‘Karl’ makes the smart move of placing ‘Matthew’ in ‘Check Mate!’ There are two versions of the advert one with a male voice making the announcement, the other with a female voice.

We hope the call to action will result in many listeners, who are serious about managing their businesses, to take a look at the expertly developed risk management short-courses we are proud to offer.

The advert was scripted and produced by Mediacolada, who also did the media booking.